Author: appleseedevents

Budget items often overlooked

Whether you’re planning a fundraiser, a networking event, a conference, or a grand opening, budgeting is a big part of the planning process. No matter what your budget is, you should have a budget outline for initial planning, a working budget where you update income and expenses throughout the planning, and then a budget with actual numbers, […]

More Profitable Events

How do I make my next event more profitable? You’ll have to come to tomorrow’s Lunchbox Session to learn the majority of this content, but here are a few quick tips to make your next event more profitable.    Consider your goals. Are you trying to make more money from an event itself, or are you using your […]

Event Swag

‘Tis the season for community days, festivals and fairs!  What better time to consider event swag?  SWAG = “stuff we all get” Event swag can be a great sponsor benefit.  It can be a great way to build your business’ brand and good will with the community.  If someone gives you something that you like […]

Employee Engagement through Events

Did you know that an estimated 70% of employees are disengaged, costing your business thousands of dollars a year?* Events can be a fantastic way to engage with employees.  Whether that event is planned by the company, the employees, or a community organization, there are many ways to further engage employees and it doesn’t have […]

“You’re Invited”

Oftentimes I hear from people who are struggling to get people to attend their events. My number one piece of advice to get people to come to something is to invite them. I realize this isn’t a new idea, but I find that it is often overlooked or misunderstood.    Some things about invitations… Facebook […]